Financial clarity before the next major decision.

Many growing companies don't have a cash problem—they have a financial visibility problem. I help $[X]–$[X] growth-stage companies gain the financial clarity, forecasting discipline, and capital visibility needed to scale with confidence.

$[X]+Capital Restructured
[X]Successful M&A Exits
$[X]Cash Flow Optimized
Trusted by growing tech service firms:
Series B SaaS IT Services Group Cybersecurity Co. Digital Agency Automation Studio
Where I Lead

Financial Leadership Areas

Senior financial leadership across the areas that most directly protect your cash, defend your margins, and turn raw numbers into decisions you can make with confidence.

Cash Runway Projection
Without CFO
With CFO Advisory
9 Mo. Extended Runway
Mo 1 Mo 6 Mo 9 (Cash-Out Point) Mo 12 Mo 18

Cash Flow & Forecasting

Checking the bank balance and hoping is not a cash strategy. I replace that uncertainty with a forward-looking cash model — a 13-week view that shows your real runway, where the money is actually going, and what each scenario does to your position before you're forced to find out the hard way.

13-Week Cash Flow Models Scenario Planning Burn Rate Analysis

Financial Planning & Analysis

Growth you can't measure is expensive guesswork. I build the reporting layer that pinpoints where you're beating plan, where margin is quietly leaking, and which line items need a decision now — long before your board has to ask the question for you.

Target vs Actual Analytics Unit Economics Protection Executive Reports
FP&A Executive Variance Excerpt
CategoryTarget BudgetActual SpendPerformance Status
Customer Acquisition Cost$420$368+12% UNDER TARGET
SaaS Subscriptions$18k/mo$14k/mo+$4K SAVED
Net Cash Flow Burn-$82k-$61k+$21K PROTECTED
EBITDA Leakage Allocation
Pricing Leakages
$184k/Yr
Software Vendor Overlap
$149k/Yr
Unoptimized OPEX Payroll
$123k/Yr
Optimized Margin Recovery
+$312k

Profitability Optimization

Top-line growth means little if margin is eroding quietly underneath. I audit every line of spend — vendor contracts, overlapping software, payroll structure — and recover the profit your P&L is silently handing away, then put controls in place so it stays recovered.

Post-Merger Integration Vendor Consolidation EBITDA Uplift Models

Budgeting & Cost Control

A budget should be a working instrument, not a wish list filed in January and forgotten by March. I build living budgets tied to real drivers — headcount, revenue, vendor commitments — and set guardrails around spend so overruns surface in weeks, not quarters. You stop reacting to cost surprises and start steering them.

Zero-Based Budgeting Cost & Expense Management Budgeting & Forecasting Variance Guardrails
Operating Budget Discipline
Envelope
Actual
Over Cap
Avg 4% Under Cap
Approved Cap M1 M2 M3 M4 M5 M6

Client Case Studies

Confidential · Series B Expansion

Secured $14M capital raise at a 22% higher valuation.

Situation
Rapid growth outpaced reporting structures. Venture Capital firms demanded clear runway modeling and unit margin validation before investing.
Intervention
Rebuilt general ledger structures, established clean 13-week cash visibility models, and designed board-ready metrics forecasting dashboards.
Outcome
Delivered absolute financial transparency. Closed the $14M Series B funding round early.

"Hillel didn't just clean up our general ledger; he restructured our entire growth narrative. His forecasting model gave the Series B lead investor term sheet confidence from day one."

JRCEO, Series B SaaS · name withheld under NDA
$14MSeries B Closed
Closed 3 Weeks Early
Ledger Audit Runway Model Pitch Ready
Confidential · Margin Turnaround

Stopped critical cash leak inside 21 business days.

Situation
High top-line revenue growth masked deep operational cash burn, creating immediate cash runway limitations.
Intervention
Audited vendor bloat, conducted systematic unit economics reviews, and eliminated redundant SaaS licenses.
Outcome
Restructured the P&L structure, generating $128k in monthly cost reductions.

"We were growing fast but burning cash faster. Hillel identified the exact operational leaks within 3 weeks, turning a critical burn rate into a sustainable, profitable engine."

AMFounder, B2B Services · name withheld under NDA
$128k/MoCost Burn Eliminated
No Operating Disruption
SaaS Bloat
-$54k/mo
OPEX Payroll
-$41k/mo
Vendor Dups
-$33k/mo
Confidential · System Integration

Consolidated two different financial architectures with zero down-time.

Situation
Post-merger integration of a key competitor created massive billing confusion and unified forecasting blindspots.
Intervention
Designed a unified chart of accounts, standardizing financial dimensions across both entities, and automated revenue reconciliation pipelines.
Outcome
Achieved complete visibility in 47 days. Successfully delivered the first unified EBITDA board reporting package with zero downtime.

"Post-merger integrations are usually reporting nightmares. Hillel standardized our corporate dimensions in record time, delivering a unified board package that kept stakeholders fully aligned."

DKVP Finance, Healthcare · name withheld under NDA
47 DaysUnified Integration Met
Board-Ready Reporting
Phase 1: ERP Consolidation Standard (Day 12)
Phase 2: General Ledger Alignment (Day 28)
Phase 3: Unified EBITDA Board Package (Day 47)

*Illustrative metrics and case studies shown for demonstration purposes.

Recognize the Signals

Are you facing these financial challenges in your business?

If more than one of these sounds familiar, it usually means the business has outgrown its current level of financial visibility — not that you're doing anything wrong. Each is a signal that senior financial leadership would pay for itself.

[01]

Cashflow Struggles

Do you find yourself constantly juggling incoming payments against monthly expenses — stressed about whether there's always enough cash for payroll, vendors, and the next growth move?

[02]

Unclear Profitability

Are you struggling to see which products, clients, or channels actually make money — making it hard to focus time and capital on what genuinely works?

[03]

Budgeting Challenges

Is your budget more of a wish list than a working tool — leaving you unprepared for real expenses and unable to plan ahead with any real confidence?

[04]

Inefficient Spending

Do you have a nagging feeling that money is being wasted somewhere, but lack the tools and expertise to pinpoint exactly where costs can be optimized?

[05]

Uncertain Growth Plans

Are real opportunities passing you by because you're not confident enough in your financial position to make the bold moves — hiring, investing, expanding — that growth demands?

[06]

Lacking Business Insights

Would clear, decision-ready financial insight help you make better calls on hiring, new projects, or entering new markets — instead of relying on gut feel?

Meet Hillel Steiner

At ProfitUp Financials, I partner with founders of U.S. technology service companies — IT services firms, digital agencies, software studios, cybersecurity and automation practices — whose revenue is climbing while the bottom line stays a black box. Too often the only answer to “how’s our margin?” is “I’ll know once the accountant closes the books,” which is hope, not a strategy. My work replaces that guesswork with real clarity: a profitability deep-dive that shows which services and clients actually earn, cash-flow models that tell you whether you can afford the next hire, budgets that steer growth instead of chasing it, and a hard look at the hidden leakage established firms quietly miss.

I bring over fifteen years of senior financial leadership to that work — controller roles at Mobileye and Oramed Pharmaceuticals, five years in audit and consulting at Deloitte, and the credentials of a licensed CPA with an MBA in Financial Management. Where a bookkeeper organizes the past and a tax CPA keeps you compliant, I look forward, translating complex numbers into the next decision you should make — the same thinking behind my book, Smart Numbers, Real Growth. Ready to stop guessing? Book a discovery call or send me a message.

Hillel Steiner, CPA, MBA
Forecast Accuracy
[X]%
Variance within ±[X]%
Hillel Steiner Fractional CFO · CPA, MBA
ProfitUp Financials

Smart Numbers,
Real Growth

How Tech Service Owners Build
Scalable and Profitable Businesses

Hillel Steiner, CPA, MBA
Smart Numbers, Real Growth First Edition
Published Work

The field guide I wish every founder had before they scaled.

Smart Numbers, Real Growth is the book I kept wanting to hand clients in week one. It takes the financial statements, profitability, budgeting, and cash-flow questions that tech service owners wrestle with and translates them into plain language — no accounting degree, no jargon, no two-hundred-page detour through theory.

Each chapter pairs a concept you can act on with the exact numbers behind it, so you finish knowing not just what to look at, but what it means and what to do next. It’s the printed version of the work I do in engagements: turning a confusing spreadsheet into a clear, confident decision.

Inside the Book04 Parts
  • 01Reading Real ProfitabilityWhich services & clients actually pay
  • 02Cash Flow You Can ForecastKnow before you hire or expand
  • 03Budgets That Steer GrowthPlan the year, don’t chase it
  • 04Finding Hidden LeakageThe profit drains most owners miss

Written for founders of IT services, digital agencies, software studios, cybersecurity & automation firms who are done flying blind.

Experienced Financial Leadership

[X] — PresentAdvisory

Fractional CFO & Founder

ProfitUp Financials

Advising U.S. technology service companies on profitability, cash flow, forecasting, and the financial decisions behind scaling — and authoring Smart Numbers, Real Growth.

[X][X]Controllership

Financial Controller

Mobileye & Oramed Pharmaceuticals

Led complex consolidations, group reporting, and global financial strategy across high-growth technology and life-sciences organizations.

[X][X]Public Accounting

Audit & Consulting

Deloitte

Five years delivering audit and advisory engagements for high-growth companies — the analytical foundation behind everything I do today.

CONFIDENTIAL RECORD
Operating Record Summary
15+Years Financial Leadership
$[X]+Capital Supported
[X]M&A / Capital Events
$[X]–$[X]Client Revenue Range
CredentialsCPA · MBA, Financial Management
Sectors GuidedIT Services, Agencies, Software, Cybersecurity, Automation
Advisory FocusProfitability, Cash Runway, Margin Leaks

Frequently Asked Questions

A fractional CFO is usually the right fit when the business has outgrown basic bookkeeping, but does not yet need a full-time CFO. Common triggers include inconsistent cash visibility, weak forecasting, investor or board reporting needs, margin pressure, fundraising preparation, or growth decisions that require stronger financial judgment.
The consultation is a focused review of the company’s financial visibility, reporting structure, cash flow, forecasting process, and strategic priorities. The goal is to identify where financial clarity is missing and whether ongoing CFO advisory would create meaningful value.
No. Capital planning is one use case, but many clients need CFO support for cash control, profitability improvement, pricing decisions, board reporting, hiring plans, or operational scale. The work is centered on better financial decisions, not only fundraising.
Bookkeeping and accounting explain what already happened. CFO advisory helps leadership understand what is likely to happen next, what decisions need attention, and how cash, margins, growth, and risk should be managed. The focus is strategic financial control.
The best fit is usually a founder-led technology service company with meaningful revenue, operational complexity, and important financial decisions ahead — IT services, digital agencies, software development, cybersecurity, automation, and similar firms that need senior financial leadership without adding a full-time executive.

Stop guessing. Start deciding with clarity.

Every week without clear financial visibility costs you — in missed margin, in bad hires, in capital left on the table. Most founders don't need more data. They need someone who can turn the data into decisions.

A discovery consultation takes [X] minutes. I'll assess your cash position, reporting structure, and the financial blind spots that are quietly costing you the most.

Trusted by founder-led technology service businesses. No pitch decks. No fluff. Just financial clarity.